Your pipeline, built your way A CRM built around how you actually sell.
Custom CRM development means the software fits your sales team, not the other way round. We build custom CRM systems and set up and automate existing CRMs, so every enquiry is captured, followed up and tracked to a sale. No more leads lost in inboxes and spreadsheets.
- UK-registered company
- 25+ projects delivered
- Price and timeline in writing
What is included
- Lead capture
- Pipelines
- Follow-ups
- Reports
What is custom CRM development?
A CRM (customer relationship management) system keeps every lead, customer, conversation and sale in one place. Custom CRM development means building that system around your own sales and service process, with the stages, fields, automations and reports your team really uses, instead of paying every month for a generic CRM full of features you never touch.
Who it is for
Our CRM Development
services.
Generic CRMs charge every month for features you never use. We build a CRM shaped around your own sales process, without per-user licence fees.
Lead capture
Forms, ads, WhatsApp, email and calls flowing into one place automatically, with the source recorded.
Custom sales pipelines
Stages, deals and tasks that match your sales process, not a generic template.
Automated follow-ups
Reminders, emails and messages sent at the right time so no lead goes cold.
CRM setup & automation
GoHighLevel, HubSpot, Zoho or Odoo CRM configured and automated for your team.
Integrations
Connect the CRM to your website, booking calendar, accounting, payments and support tools.
Reports & dashboards
See leads by source, conversion rates, team activity and revenue in one view.
Why DevShuora for CRM
A CRM only helps if your team uses it. We map your sales process first, then build or configure a CRM that follows it, with automation doing the repetitive work. We have built real-estate, admissions and sales CRMs and set up CRM automation for growing businesses.
What you get
- Built around your sales process
- Automation for every repeat task
- Connected to your website and tools
- Training so your team adopts it
- UK-registered company, serving the UK, Europe, USA and UAE
From brief to launch.
No surprises.
How a CRM Development project runs: clear steps, weekly updates and one person responsible for your project.
Process mapping
How leads arrive, who follows up and what a sale looks like.
Design
Pipelines, fields, roles and automations agreed with you.
Build or configure
Custom CRM or platform setup, plus data import.
Integrate & automate
Website, forms, calendar, email and messaging connected.
Train & improve
Team training, reports and improvements after launch.
Tools and platforms
we use.
Built for businesses
like yours.
Real projects for real clients.
What the client needed, what we built and what changed.

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The Parr Shakespeare Prize
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Should I build a custom CRM or use an existing one?
If an existing CRM fits your process, we set it up and automate it. If your process is unusual or you need full control of the data, a custom CRM is often better value over time.
Can you move our existing contacts and deals?
Yes. We import contacts, companies, deals and history from spreadsheets or your current CRM.
Can leads from our website and ads go straight into the CRM?
Yes. Forms, landing pages, ad leads, calls and WhatsApp messages can all be captured automatically.
Do you work with GoHighLevel?
Yes. We set up GoHighLevel pipelines, forms, calendars and automations, and connect them to your website.
Will my team need training?
We include hands-on training and a simple guide so your team uses the CRM from day one.
How much does crm development cost?
It depends on the features, integrations and timeline you need. After a free 30-minute call we send a clear written quote, split into phases if that suits your budget.
Tell us about your project.
No technical document needed. Describe your goal in your own words; the first 30-minute call is free.
- Free 30-minute call
- No commitment
- Clear plan, timeline and price
- 1Book a callTell us what you need.
- 2Get honest adviceCost, time and the best way to build it.
- 3You decideGo ahead only if it feels right.
