Case study · Sports Media / Content · 2024

A database-driven wrestling media platform

Wrestler profiles, a match database, podcasts and editorial content as structured, linked records on a custom WordPress theme.

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RankWrestling

4Custom content types

100%Client-managed after handover

0Developer support needed after launch

SEOStructured data from launch

ClientRankWrestling

IndustrySports Media / Content

ServicesCustom WordPress development

StatusCompleted & live

Year2024

The challenge

What needed to change.

Wrestling is structured data: wrestlers have records, matches have two competitors and a result, events hold cards of matches, and podcasts discuss them. A standard blog theme could not model any of this.

Structured data, not posts

A new match had to appear on both wrestlers' profiles automatically.

Four linked content types

Wrestlers, matches, events and podcasts all needed to reference each other.

Client independence

The owner is a content creator, not a developer.

Bold look, fast pages

A dark wrestling style that still loads fast on mobile.

The approach

How we built it.

Data architecture

Four custom post types with ACF fields for stats, results and ratings.

Automatic linking

Relationship fields connect matches, wrestlers, events and podcasts with no manual curation.

Search & filters

Filter matches by promotion, date, wrestler and type; search across all content.

Custom theme

A bold, dark, high-contrast theme built from scratch and fully responsive.

SEO from launch

Schema markup, Open Graph, XML sitemap and clean URLs for every content type.

Inside the platform

A look at what we built.

RankWrestling: Wrestler profiles — **Wrestler profiles**Profiles with photos, promotion and records.

RankWrestling: Match database — **Match database**Matches organised by year and category.

RankWrestling: Podcasts — **Podcasts**Shows linked to the wrestlers and matches they discuss.

RankWrestling: Editorial — **Editorial**Articles and biographies linked to the records.

The results

Before and after.

Area

Before

After

Content linking

Manual

Fully automatic

Content structure

Generic blog

4 structured types

Day-to-day management

Needed a developer

Run by the client

Technology

Tools & stack

WordPressCustom post typesCustom taxonomiesACFPHP templatesCustom themeJavaScriptYoast SEOSchema markup

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